Trish Riswick, Hootsuite’s Social Engagement Specialist notes: “The worst thing in the world is having an amazing post that you’ve worked so hard on and then it doesn’t get the traction that you wanted it to. This brings us to the bad news: it’s hard to agree on a single standard “best time to post on social media.” Everyone and their uncle has done a study on industry benchmarks - but the real source of truth always comes back to your own data on your own followers. After a couple weeks, based on your assessment, you’ll find what works best for you.” Is there really a best time to post on social media?īecause newsfeed algorithms (especially the Twitter algorithm and Instagram algorithm) consider “recency” as a major ranking signal, posting your content when your followers are online is one of the simplest ways to improve your organic reach. Start off by posting in the morning, afternoon, and at night and see which times tend to pick up. If you’re just starting out on social media and don’t have a lot of past data or audience insights to work with, these posting times are a great place to start.Įileen Kwok, Hootsuite’s Social Marketing Coordinator told us: “It’s good to test out different times and see what works best for you. (Preferably using Hootsuite analytics, which tell you the exact best posting time based on the unique behaviors of your audience). You’ll find your real personal best time to post on social media by posting often and measuring performance as you go. The truth is that there is no single best time to post for everyone. The best time to post on TikTok is 1:00 PM PST on Sundays.The best time to post on LinkedIn is 1:00 PM PST on Mondays.The best time to post on Twitter is 9:00 AM PST on Fridays.The best time to post on Instagram is 9:00 AM PST on Mondays.The best time to post on Facebook is 10:00 AM PST on Mondays.But every network has its own sweet spot. Generally, the best time to post on social media overall is 9:00 AM PST (12:00 PM EST) on Mondays. The overall best times to post on social media in 2023 This paper was accepted by Vishal Gaur, operations management.Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Such a shift not only provides more predictable work schedules for the workers but can also improve restaurants’ expected profit by up to 1%, a significant number for the low-margin restaurant industry. ![]() Through a case study, we demonstrate that with the 4.4% productivity loss during the real-time schedules, the managers should shift from the heavy use of real-time scheduling toward scheduling more servers with longer advance notice. We then propose an analytical scheduling model that accounts for both the value of staffing flexibility created through just-in-time scheduling and its impact on server productivity to inform the firm how to use just-in-time scheduling to improve profitability. Our analysis indicates this may be because servers reduce their up-selling and cross-selling efforts when working on real-time schedules. We show that short-notice schedules do not harm server productivity overall, but real-time schedules do by 4.4%. We consider two types of just-in-time schedules: (1) short-notice schedules that are assigned to servers shortly before the day of service (mostly two days in our data) and (2) real-time schedules that are assigned to servers on the day of service. ![]() Using a data set of 1,444,044 transactions from 25 stores of a full-service casual dining restaurant chain in the United States, we study how just-in-time scheduling impacts worker productivity. Although effective in reducing staffing level, hence labor cost, the potential impact of just-in-time scheduling on workers’ productivity and the firm’s revenue is not well understood. Just-in-time scheduling has become ubiquitous in the service industries.
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